Arriving in New Street, Worcester, the visitor is presented with something of a paradox: how can such a natural blend of ancient buildings and modern architecture sit so comfortably together, while housing so many diverse, individual and independent businesses, each offering something unique in what is essentially a hidden quarter of the city?

Take a stroll along New Street and you soon begin to appreciate its relaxed, vibrant and almost cosmopolitan atmosphere — a place that could, at times, feel like the Notting Hill of the West Midlands.

Beloved by shoppers, entertainment seekers and artists alike, New Street brings together history, character, individuality and variety in a way that makes a visit feel like far more than simply passing through. There is always something different to notice, discover or return to.